Eddy Cue, the the Vice President of Services for Apple, was speaking at the Autosport Business Exchange (ABX) in New York City on Wednesday, focusing the growing interest in Formula 1 stateside as the event celebrates the rise of racing in America.
"The athletes, they're incredible athletes," remarked Cue. "What they can do, very few other athletes can do ... you have those incredible brands ...Keep reading
Read more: Apple's Eddy Cue: Once unknown Toto Wolff now treated like a 'movie star' in NYC - Motorsport.com - Culture - Stories
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